Personal Branding to Promote the Self-Image
Companies use branding to foster a good reputation with their customers. Branding is the model used to bind marketing collateral with a desired image to influence a perception in the minds of consumers. Whether the focus is to build a brand on things like integrity, commitment, or accuracy, the goal is to associate yourself with an ideal that differentiates you from the competition. These same principals can be adapted on a micro level to promote a self-image and enhance career opportunities.
Katherine Kaputa, a professional branding coach and author of, The Art of Self-Branding writes, “To some people, branding may seem manipulative or phony, ‘I’d just rather be myself,’ they say, ‘go with the flow and see where my career takes me’. If you don’t brand yourself, others will. The fact of the matter is you’re giving the power to other people to brand you if you don’t do it yourself.”
How many times have you had an opportunity to present yourself effectively when accidentally meeting someone who could be a potential employer or who could give you a job lead?
And reflecting back, you thought to yourself “I had such a great chance to say who I am as a professional, what services I provide and what kind of job I’d be interested in!" But, you didn’t prepare and rehearse and therefore lost the opportunity to be noticed or possibly employed.
Wikipedia, the free encyclopedia, defines an elevator pitch as follows:
“An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.
The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in an exchange of business card or a scheduled meeting.
A variety of people, including project managers, salespeople, [politicians, entrepreneurs, and professional service providers such as accountants], commonly rehearse and use elevator pitches to get their point across quickly.”
We can work together on your 30 second pitch to help you “market yourself to employers, so when the chance meeting comes – you’ll be ready to catch the opportunity”!
Thinking and acting like a brand can create and maintain demand for your most important product - you.